Social media marketing is the latest trend in the business world. It has positive outcomes for increasing business exposure, creating loyal customers, improving customer engagement, and generating leads and sales. Facebook is the king of social media marketing, with many marketers making it their social media platform of choice. With approximately 2.2 billion active users, Facebook offers marketers a great avenue to advertise their goods and services. Nevertheless, as Facebook advertising grows and more businesses use it to reach out to customers, competition intensifies. Businesses need to devise tactics to differentiate themselves from others. An enterprise can implement Facebook ads best practices in its campaigns to attain competitive advantage. Failure to embrace best practices can make you lose more than you can gain. Below are three Facebook ads best practices for your campaigns.


1. Audience Targeting and Remarketing

When doing Facebook ads, targeting is essential. You should have a clearly defined audience for your ads that is neither too broad nor too narrow. Aim to reach out to users who would be interested in your products and services. Targeting the right users is one of Facebook ads best practices. A big mistake that many brands make is thinking that when they target everyone, they get better results. However, this is not always the case. The better the targeting, the better the results. For targeting to work, your senior living community marketing director should research to understand four things about your audience, namely:

  • The social media platforms your audience uses. There’s no need for spending loads of money on Twitter and Instagram marketing if a majority of your target audience uses Facebook.
  • The language your audience uses.
  • The type and channel of communication the audience utilizes.
  • The content the audience likes and the manner in which they engage with it.

When you understand your audience, you can design ads that target them and produce results. A successful Facebook ad is founded on knowing your audience and targeting them.  

Among the advantages of Facebook ads is that you are not restricted to one type of marketing. Therefore, you can use this freedom to remarket to your existing leads and promote events. Remarketing is one of the most important Facebook ads best practices because it helps you reconnect with prospects you have interacted with in the past who have a high potential to convert.

|Read our blog, “45 Creative Event Promotion Ideas and Tips.”

When you compare the conversion rate of someone who is already familiar with your brand and someone who is new to it, the former is likely to convert more quickly. You can remarket to people who have interacted with your brand such as previous customers, website visitors, and email subscribers. So what are you waiting for? Remarket to those huge numbers of people visiting your site daily.     

2. Creative Copy

A creative copy is an important best practice for Facebook ads. You should focus on developing a creative copy for your ads. Facebook ads are more effective when they are visual because they are likely to be remembered and shared. A Google ad without an image is imaginable but a Facebook ad without an image is not. An image can make or break your Facebook ads. Therefore, ensure you develop the right image for your ads.

What’s the need for a good image if a poor copy accompanies it. Your image should be as good as your copy. Relevant and compelling copywriting has positive outcomes for garnering more clicks to your site and offering direction to users. A good Facebook ad copy is a vital part of a profitable Facebook ad because it makes a strong connection with your target audience and gives them the info they need to take action. It should persuade, excite, and entertain users. Are you wondering how to make a converting Facebook ad copy? Below are three secrets to drafting a great copy.

  • Ensure your copy matches with your visual. Do not make the mistake of picking an irrelevant image to go with your copy. A mismatch between your image and copy may cripple your campaign and result in low response and poor ROI.
  • Have a clear call-to-action that resonates with your objective. A beautiful, relevant, and value additional ad should be complemented with a lucid call-to-action. Your call to action can be ‘offer ends soon”, “buy now and save $x”, or “visit our website for more details.”
  • Use simple language and avoid jargon. The purpose of a Facebook ad is to convince people to take a particular action, not to display your language skills. Therefore, your copy should use simple language so that your audience understands the information you are relaying. People are more likely to respond to a simple and easy-to-understand ad than a complex one.

3. Have a Strategy

Do not just do the ads haphazardly. A strategy guides your campaign by giving it direction and determining how to measure performance. Whether your Facebook ad purpose is to increase engagement, generate sales or leads, or drive traffic, make sure you have a strategy.

A long-term strategy is advisable since Facebook advertising does not deliver instant results. For example, consider a scenario of using Facebook ads to generate leads for your senior living facility. You need a strategy to guide you on how to nurture and convert the generated leads into paying clients. The strategy should define success, help you measure performance, and identify areas that require improvements. It is best practice to perceive Facebook advertising as a way to get people into your sales funnel.    

Social media marketing is the next big thing, and more brands are using social networking platforms such as Facebook and Twitter to reach out to customers and increase brand awareness. Many businesses are turning to Facebook to take advantage of the billions of users on the platform. Nowadays, posting on Facebook is not enough. Brands are using Facebook ads to optimize their marketing budgets and ensure a positive ROI. This article presents three best practices for Facebook ads to guarantee success. For more information on what we do or for a free consultation, give us a call at (844) 408-4081.