As you begin to build a website for your senior living property, the cost of web design is likely one of the most important factors in choosing the right agency. Every business owner wants a better return on investment (ROI). But with web design comes various features and services. You can choose to only get a basic web design with minimal features. But if you really want to get people interested in your senior living community, you need content, search engine optimization (SEO), a mobile-friendly design, and other important features. Separate agencies may offer these services, but for the best value, it’s wiser to bundle all of these services together all for one price.
WHAT SHOULD BE INCLUDED IN A WEB DESIGN PRICE?
When it comes to web design, one size does not fit all. To design a website for your senior living community, it could cost between $5,000 to $50,000. But these numbers aren’t saying much because they don’t represent what specific features are included in the price. Below are certain features of web design that play a significant role in pricing.
Depending on the size of your website and the number of pages you require, your web design may be more expensive. It takes a considerable amount of time and work to design a big website with a large number of pages. Most agencies have different web design packages that include a range of pages. For example, a cheaper package might include 1 to 10 pages, while a more expensive one could include up to 250 pages. Unless you have an e-commerce site, you really don’t need a really big website. It’s a good idea to start off with just a few pages, and add on more as you grow your website and business.
In today’s digital world, you’ll likely need some content on your website. Many web design agencies offer content marketing services. Web design agencies that offer these services are known as full-service agencies. They can write copy for your senior living facility website and capture your brand, voice, culture, mission, and unique selling points (i.e. things that set you apart from competitors).
Some agencies charge by the page. For example, you may have to pay around $300 per webpage. Other agencies may offer a discount rate and may charge between $1,500 to $3,750 for 10 to 25 pages.
Learn how to plan your content, “6 Tips on How to Write Better Senior Living Website Copy.”
SENIOR LIVING WEB DESIGN
Your website’s design plays a huge role in the overall price. The more complex the design, the higher the cost. If you opt for large and responsive hero images, background videos, or unique typography, you can expect to pay more for your website’s design. You may want a more unique, custom design to help set you apart from your competition and represent your personality and brand. This customization takes time, especially if you want your website to look good and still offer a seamless and intuitive experience for your visitors.
WEB DESIGN SEO
Search engine optimization (SEO) is the key to improving your website’s visibility in the search engines and increasing website traffic. Including this feature in your web design will add to the cost. Optimizing a website for the search engines is a time-consuming process. Important pages on your website should be optimized to increase your brand visibility. Below are some of the SEO services a full-service agency will provide:
- Keyword research
- Meta tags for titles and descriptions
- Google My Business optimization
- Google Analytics setup and analysis
- Website audit
In addition to SEO, some agencies offer a placement guarantee, which can range from $2,000 to $10,000. A placement guarantee is a promise that your website will rank on the first page of search results for a given keyword. So if you’re trying to rank for “senior living communities in San Diego”, it is guaranteed to be on the first page. Your chosen agency will likely offer a placement guarantee for a select number of keywords (i.e. 30, 75, 150, etc). Including a placement guarantee in your bundle will cost more for your web design, especially if you want to rank and optimize for a large number of keywords.
WEB DESIGN MOBILE-FRIENDLINESS
As consumers are increasingly using their mobile devices to gather information about a brand, having a mobile-friendly website is very important for retaining and attracting visitors. A lot goes into optimizing a website for mobile devices. Web designers must make images smaller, while at the same time clear and less blurry. They also have to make the website’s size responsive to multiple screen sizes. To achieve this, designers must create a separate site for mobile devices. This can cost between $3,000 and $25,000, depending on your preferred design and the agency’s rates. Getting a responsive design can be a cheaper option. You’ll have the same website and it adapts to every device. The average cost for a responsive design is $3,000.
“In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year.”
As you build your website, you’ll need a hosting provider, which can add to the cost, depending on the provider and the features you choose. At 408 Marketing we utilize Siteground for the most secure hosting for our clients.
- Price: Monthly subscriptions for web hosting can range anywhere from $10 and below to $100 and up, depending on the number of websites, the amount of web space, and the number of monthly visitors.
- Security and updates: SSL certificates, backups, regular updates, and spam-free email service all help with site security
- Speed: A good hosting provider ensures that your website loads pages quickly and runs smoothly. Caching, image optimization, and CDN services all play a role in a fast, responsive website.
CUSTOM WEB DESIGN FEATURES
You may want to add more features to your website’s design, which will come with a cost. Below are some custom features design agencies may offer:
- Content management system (CMS): Adding a CMS like WordPress can cost between $2,000 to $25,000. The cost will depend on the size of your business as well as your content needs and post frequency.
- Web functionality: Blogs, event calendars, news or newsletters, portfolio or case studies, intake forms, landing pages, etc.
- Ongoing development and maintenance: After setting up your website or redesigning it, it’s important to maintain it and continue to invest in it. If you don’t have the time to do things such as regularly create content, test and optimize conversion rates, run software updates and security patches, and other important tasks, you may want to add these features to your web design package.
Are you ready to redesign your senior living website? Or are you just starting from scratch? Whatever the case, we’re here to help. At 408 Marketing, we offer a wide variety of web design services. Contact us to learn more or to schedule a FREE consultation today.