Digital Marketing Insights Just For You

6 Tips on How to Write Better Senior Living Website Copy

6 Tips on How to Write Better Senior Living Website Copy

Your website is your senior living community's virtual business card. It has the power to display all your community's amenities and benefits to potential new tenants without them having to leave their home. It can also help you communicate with your existing tenants,...

Marketers: Ask Your Senior Living Sales Team These Questions

Marketers: Ask Your Senior Living Sales Team These Questions

Your senior living sales team can aide in creating content that brings traffic to your senior living facility website. While you have most likely created valuable website content already, one of the ways to stay at the top of search engine rankings is to frequently...

Senior Living Ad Creation for Cost-Effective Conversions

Senior Living Ad Creation for Cost-Effective Conversions

Every marketer wants a good return on investment (ROI) for their senior living ad campaigns - and that includes social media marketing. It can be frustrating to put so much money into advertising but receive little to no engagement and few conversions. Facebook has...

45 Creative Event Promotion Ideas and Tips

45 Creative Event Promotion Ideas and Tips

Are you ready to promote your latest, greatest event? Are you hoping to do something spectacular--something that will help you reach out to potential residents or delight your existing residents? Try some of these fantastic event promotion ideas and tips to ensure...

How to Succeed Despite and With the Facebook Algorithm in 2019

How to Succeed Despite and With the Facebook Algorithm in 2019

When it comes to senior living marketing and Facebook, the only thing constant is change. Even as the social network pushes past its 15th anniversary and towards 2.5 billion users, it constantly tries to make marginal improvements to its user experience and of course...

Hiring an Internal Marketing Team VS. Freelancer VS. Marketing Agency

Hiring an Internal Marketing Team VS. Freelancer VS. Marketing Agency

Every modern business runs into the same question as they establish themselves: is it time to sharpen our marketing strategy? The choice between establishing an internal marketing team, hiring a freelancer, and working with a marketing agency is a crucial one. Go too...

How Technology Is Changing Event Promotion

How Technology Is Changing Event Promotion

Events are one of the most important tools in your marketing plan. Event promotion can help you build brand awareness among the community and the event itself can help you build brand loyalty among your current residents. Events offer cost-effective ROI, giving you a...

Broken Sales Training Strategy? Here’s How to Fix It

Broken Sales Training Strategy? Here’s How to Fix It

Sales are fundamental to the success and survival of senior living facilities to increase occupancy and improve profitability. However, in the current era, sales and salespersons are changing gradually. In the past, salespersons were the gatekeepers of information. A...