Digital Marketing Insights Just For You

Hiring an Internal Marketing Team VS. Freelancer VS. Marketing Agency

Every modern business runs into the same question as they establish themselves: is it time to sharpen our marketing strategy? The choice between establishing an internal marketing team, hiring a freelancer, and working with a marketing agency is a crucial one. Go too...

How Technology Is Changing Event Promotion

Events are one of the most important tools in your marketing plan. Event promotion can help you build brand awareness among the community and the event itself can help you build brand loyalty among your current residents. Events offer cost-effective ROI, giving you a...

Broken Sales Training Strategy? Here’s How to Fix It

Sales are fundamental to the success and survival of senior living facilities to increase occupancy and improve profitability. However, in the current era, sales and salespersons are changing gradually. In the past, salespersons were the gatekeepers of information. A...

The Smart Way to Convert: Lead Nurturing the “Not Ready” Leads

In senior living communities, lead nurturing is an important aspect. Seniors and their relatives have more numerous options than ever before. It's up to salespersons to convince prospects to choose their senior living facility and not their competitors'. Regrettably,...