Digital Marketing Insights Just For You
HubSpot: The Best Tool for Senior Living Marketing
Creating an online identity for your senior living community is only as useful if your desired audiences knows about it. That's where digital marketing comes in. When crafting the digital strategy for your senior living marketing, you need a comprehensive tool that...
5 Reasons Inbound Marketing is Ideal for Senior Living Communities
If you're trying to market your senior living community, inbound marketing is the ideal strategy for accomplishing your goals. Inbound marketing allows you to find potential clients who are already interested in senior living communities in your area: those who...
PPC Marketing Tips to Compete with Senior Living Referral Sites
PPC marketing can give you a competitive edge over paid referral sites. Paid referral sites are a necessary evil that has spread through a surprising number of industries. If your senior living community has felt the financial weight and social pressure to keep...
Why Local SEO is Essential for Senior Living Companies
Beginning a local SEO Google search for "senior living community" will result in the top google suggestion being "near me." This is because Google has become more than just a search engine: It's a quick and simple way for consumers to receive suggestions, advice, and...
Voice Search for Your Senior Living Website
"Hey Siri, what is voice search?" We could have asked Alexa, Cortana, or Google Home the same question. The end result would be the same. Our digital assistant would dutifully search the web and return with an answer. Sometimes, it will find a result that it is very...
Voice Search Utilization in the Senior Living Market
Voice search is becoming an important tactic to consider when you're devising your senior living community's digital marketing strategy. Search engine optimization (SEO) is a critical component of ensuring you get the right eyeballs directed towards your website but...
How to Reach the Senior Living Middle Market
Seniors finding themselves in the middle economic class are facing a problem: a shortage of senior living middle market housing intended for seniors. According to one study, the number of options for senior living may need to triple in size by 2040 to meet demand. ...
Senior Living Web Design: What Should Be Included in the Price?
As you begin to build a website for your senior living property, the cost of web design is likely one of the most important factors in choosing the right agency. Every business owner wants a better return on investment (ROI). But with web design comes various features...