Digital Marketing Insights Just For You

5 Reasons Inbound Marketing is Ideal for Senior Living Communities

5 Reasons Inbound Marketing is Ideal for Senior Living Communities

If you're trying to market your senior living community, inbound marketing is the ideal strategy for accomplishing your goals. Inbound marketing allows you to find potential clients who are already interested in senior living communities in your area: those who...

PPC Marketing Tips to Compete with Senior Living Referral Sites

PPC Marketing Tips to Compete with Senior Living Referral Sites

PPC marketing can give you a competitive edge over paid referral sites. Paid referral sites are a necessary evil that has spread through a surprising number of industries. If your senior living community has felt the financial weight and social pressure to keep...

Why Local SEO is Essential for Senior Living Companies

Why Local SEO is Essential for Senior Living Companies

Beginning a local SEO Google search for "senior living community" will result in the top google suggestion being "near me." This is because Google has become more than just a search engine: It's a quick and simple way for consumers to receive suggestions, advice, and...

Voice Search for Your Senior Living Website

Voice Search for Your Senior Living Website

"Hey Siri, what is voice search?" We could have asked Alexa, Cortana, or Google Home the same question. The end result would be the same. Our digital assistant would dutifully search the web and return with an answer. Sometimes, it will find a result that it is very...

Voice Search Utilization in the Senior Living Market

Voice Search Utilization in the Senior Living Market

Voice search is becoming an important tactic to consider when you're devising your senior living community's digital marketing strategy. Search engine optimization (SEO) is a critical component of ensuring you get the right eyeballs directed towards your website but...

How to Reach the Senior Living Middle Market

How to Reach the Senior Living Middle Market

Seniors finding themselves in the middle economic class are facing a problem: a shortage of senior living middle market housing intended for seniors. According to one study, the number of options for senior living may need to triple in size by 2040 to meet demand. ...

Senior Living Web Design: What Should Be Included in the Price?

Senior Living Web Design: What Should Be Included in the Price?

As you begin to build a website for your senior living property, the cost of web design is likely one of the most important factors in choosing the right agency. Every business owner wants a better return on investment (ROI). But with web design comes various features...

6 Tips on How to Write Better Senior Living Website Copy

6 Tips on How to Write Better Senior Living Website Copy

Your website is your senior living community's virtual business card. It has the power to display all your community's amenities and benefits to potential new tenants without them having to leave their home. It can also help you communicate with your existing tenants,...