Digital Marketing Insights Just For You

Voice Search Utilization in the Senior Living Market

Voice search is becoming an important tactic to consider when you're devising your senior living community's digital marketing strategy. Search engine optimization (SEO) is a critical component of ensuring you get the right eyeballs directed towards your website but...

How to Reach the Senior Living Middle Market

Seniors finding themselves in the middle economic class are facing a problem: a shortage of senior living middle market housing intended for seniors. According to one study, the number of options for senior living may need to triple in size by 2040 to meet demand. ...

Senior Living Web Design: What Should Be Included in the Price?

As you begin to build a website for your senior living property, the cost of web design is likely one of the most important factors in choosing the right agency. Every business owner wants a better return on investment (ROI). But with web design comes various features...

6 Tips on How to Write Better Senior Living Website Copy

Your website is your senior living community's virtual business card. It has the power to display all your community's amenities and benefits to potential new tenants without them having to leave their home. It can also help you communicate with your existing tenants,...

Marketers: Ask Your Senior Living Sales Team These Questions

Your senior living sales team can aide in creating content that brings traffic to your senior living facility website. While you have most likely created valuable website content already, one of the ways to stay at the top of search engine rankings is to frequently...

Senior Living Ad Creation for Cost-Effective Conversions

Every marketer wants a good return on investment (ROI) for their senior living ad campaigns - and that includes social media marketing. It can be frustrating to put so much money into advertising but receive little to no engagement and few conversions. Facebook has...

45 Creative Event Promotion Ideas and Tips

Are you ready to promote your latest, greatest event? Are you hoping to do something spectacular--something that will help you reach out to potential residents or delight your existing residents? Try some of these fantastic event promotion ideas and tips to ensure...

How to Succeed Despite and With the Facebook Algorithm in 2019

When it comes to senior living marketing and Facebook, the only thing constant is change. Even as the social network pushes past its 15th anniversary and towards 2.5 billion users, it constantly tries to make marginal improvements to its user experience and of course...