EMAIL MARKETING STRATEGY
Families need to stay in the loop; email can help.
Email marketing is a great way to reach out to prospective residents and their families, keep current families in the loop, and stay engaged with everyone that is important.
Continue to maintain positive relationships with current resident family members with relevant messaging.
Develop and launch effective communication to maintain relationships with current or potential prospects.
Keep your leads engaged and capitalize on those colder leads that are not move-in ready.
Keep potential prospects interested and well informed, by sending communications periodically.