DIGITAL MARKETING STRATEGY
Here’s how digital marketing works
When you shift your digital marketing strategy towards solving problems future residents and their families have, as well as promoting content that appeals to them, you begin to attract a very qualified group of people.
Our digital marketing approach encompasses a strategic mix of customer research, website optimization, social media and email automation, lead generation and nurturing, and sales funnel development.
Pieces of the Puzzle We Implement in Your Digital Marketing Strategy
BUYER PERSONA DEVELOPMENT
Identifying your exact target audience is not as easy as it sounds. The ways your clients think and operate are always changing. Our inbound marketing services begin with an extensive voice and messaging workshop through which we will help you identify your ideal targets and come up with a detailed strategy to get in front of them.
Converting leads is the crux of any inbound marketing campaign. We’ll help you by coming up with unique and remarkable offers your prospects won’t want to pass up. We implement this by building the conversion funnel assets like CTAs, landing pages, email follow-ups, and nurturing workflows to move them through the funnel.
SEARCH ENGINE OPTIMIZATION (SEO)
By optimizing your content for your buyer personas and what they hope to gain from your company, our digital marketing services allow us to be able to create a targeted keyword and SEO-focused experience. It’s all about authority and quality of content. We’ll help you get there.
DATA ANALYTICS AND REPORTING
We provide heavy and extensive analytical reporting that reviews not only how many site visits you have, but WHO is visiting your site. We look at what sources they are coming from, what campaigns are bringing them to you, and much, much more. We will break down your ROI in regular reports so you know what works and what doesn’t.
“It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.”
-Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics
ONLINE ADVERTISING (PPC)
We utilize proven advertising approaches with custom Google and Facebook Ads that directly communicates with your target audience. We then send them to high converting landing pages and increase conversions via data-backed decisions. Learn More
Community newsletters, lead nurturing drip campaigns, event promotion; email marketing is an integral part of your complete marketing strategy and we can make your email response rates and campaigns a success. Learn More
Our team writes remarkable content in the form of blogs, premium content (offers, ebooks, guides, whitepapers, etc), social media, video, and more. This is a critical component of inbound, as all conversion stems from knowing your audience and writing specifically for them. Learn More
You want to be found where your prospects go to disengage, recharge, and find resources. We get in front of your target audience through highly engaging social media campaigns centered around where your demographic goes for information. Learn More
Kind Words From Our Clients
We hired Courtney to create a brand and website for our private, family foundation. We asked for automated application functionality and easy edit capability and communication capabilities. We are thrilled with the end result. Courtney and her team executed perfectly. We highly recommend her services to anyone looking to strengthen their online presence.