by Courtney Boatin | Sep 25, 2019 | Content Marketing, Digital Marketing, Senior Living Marketing
Creating an online identity for your senior living community is only as useful if your desired audiences knows about it. That’s where digital marketing comes in. When crafting the digital strategy for your senior living marketing, you need a comprehensive tool...
by Courtney Boatin | Sep 11, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
If you’re trying to market your senior living community, inbound marketing is the ideal strategy for accomplishing your goals. Inbound marketing allows you to find potential clients who are already interested in senior living communities in your area: those who...
by Courtney Boatin | Sep 4, 2019 | Digital Marketing, pay per click, Senior Living Marketing
PPC marketing can give you a competitive edge over paid referral sites. Paid referral sites are a necessary evil that has spread through a surprising number of industries. If your senior living community has felt the financial weight and social pressure to keep...
by Courtney Boatin | Aug 27, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
“Hey Siri, what is voice search?” We could have asked Alexa, Cortana, or Google Home the same question. The end result would be the same. Our digital assistant would dutifully search the web and return with an answer. Sometimes, it will find a result that...
by Courtney Boatin | Jun 25, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing, Uncategorized
Voice search is becoming an important tactic to consider when you’re devising your senior living community’s digital marketing strategy. Search engine optimization (SEO) is a critical component of ensuring you get the right eyeballs directed towards your...
by Courtney Boatin | Jun 18, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
Seniors finding themselves in the middle economic class are facing a problem: a shortage of senior living middle market housing intended for seniors. According to one study, the number of options for senior living may need to triple in size by 2040 to meet demand. ...
