by Courtney Boatin | Sep 11, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
If you’re trying to market your senior living community, inbound marketing is the ideal strategy for accomplishing your goals. Inbound marketing allows you to find potential clients who are already interested in senior living communities in your area: those who...
by Courtney Boatin | Aug 28, 2019 | Digital Marketing, Marketing Strategies, search engine optimization
Beginning a local SEO Google search for “senior living community” will result in the top google suggestion being “near me.” This is because Google has become more than just a search engine: It’s a quick and simple way for consumers to...
by Courtney Boatin | Aug 27, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
“Hey Siri, what is voice search?” We could have asked Alexa, Cortana, or Google Home the same question. The end result would be the same. Our digital assistant would dutifully search the web and return with an answer. Sometimes, it will find a result that...
by Courtney Boatin | Jun 25, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing, Uncategorized
Voice search is becoming an important tactic to consider when you’re devising your senior living community’s digital marketing strategy. Search engine optimization (SEO) is a critical component of ensuring you get the right eyeballs directed towards your...
by Courtney Boatin | Jun 18, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
Seniors finding themselves in the middle economic class are facing a problem: a shortage of senior living middle market housing intended for seniors. According to one study, the number of options for senior living may need to triple in size by 2040 to meet demand. ...
by Courtney Boatin | May 17, 2019 | Digital Marketing, Marketing Strategies, Social Media
Every marketer wants a good return on investment (ROI) for their senior living ad campaigns – and that includes social media marketing. It can be frustrating to put so much money into advertising but receive little to no engagement and few conversions. Facebook...
