by Courtney Boatin | Sep 25, 2019 | Content Marketing, Digital Marketing, Senior Living Marketing
Creating an online identity for your senior living community is only as useful if your desired audiences knows about it. That’s where digital marketing comes in. When crafting the digital strategy for your senior living marketing, you need a comprehensive tool...
by Courtney Boatin | Sep 11, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
If you’re trying to market your senior living community, inbound marketing is the ideal strategy for accomplishing your goals. Inbound marketing allows you to find potential clients who are already interested in senior living communities in your area: those who...
by Courtney Boatin | Sep 4, 2019 | Digital Marketing, pay per click, Senior Living Marketing
PPC marketing can give you a competitive edge over paid referral sites. Paid referral sites are a necessary evil that has spread through a surprising number of industries. If your senior living community has felt the financial weight and social pressure to keep...
by Courtney Boatin | Aug 28, 2019 | Digital Marketing, Marketing Strategies, search engine optimization
Beginning a local SEO Google search for “senior living community” will result in the top google suggestion being “near me.” This is because Google has become more than just a search engine: It’s a quick and simple way for consumers to...
by Courtney Boatin | Aug 27, 2019 | Digital Marketing, Marketing Strategies, Senior Living Marketing
“Hey Siri, what is voice search?” We could have asked Alexa, Cortana, or Google Home the same question. The end result would be the same. Our digital assistant would dutifully search the web and return with an answer. Sometimes, it will find a result that...
